WordPress is one of the most powerful marketing tools that are available on the internet today. It can be used to create a blog for your internet business or your very own website to promote your product. What is really great about WordPress is that you can create either of these in a matter of minutes even if you do not know how to do HTML. The key to a successful WordPress blog or website is the SEO Capability. Here a few tips that you can use on your WordPress Marketing blog or website to make it SEO capable.
Permalinks
You need to be sure that you are using permalinks on your WordPress site. By default your WordPress software contains web URL’s which contain question marks and numbers inside of them. These links are hard for the search engine web crawlers to attach themselves to. As a result your site will not be indexed as fast as it would normally be. WordPress also, however, does offer you the opportunity to create custom URL’s for both your permalinks and archives. You will be able to find this option under your Administration panel. All you will have to do is to choose the options panel then click on permalinks.
Titles
In the permalinks section of your WordPress marketing software you have the option of date and name based. This option will place the year, month, date, and post title in your URL. For the SEO webcrawlers it is best to have the site of your site appear in the front of this URL. So instead of using the basic URL you should choose the custom URL and create a link that has your site name appearing first.
Tags
Tags are a great addition to your site on a SEO standpoint. They will enable the search engines web crawlers’ crawl through your site more easily and also it will allow you to create specific pages for your tags and keywords. You can also install the Ultimate Tag Warrior for your WordPress.
Page Titles
You will need to make sure you have good titles on all of your webpages. Just as you put the site name at the beginning of your URL you will need to do the same thing with your page title.
Post Titles
The post titles that you choose should be clearly written. Do not stuff these titles with keywords that you are using to target your site or blog. Choose your keywords carefully when you are posting and get those words in your post title.
Autolinks
You will also need to cross link to your own posts and pages in your content. You do this by linking keywords to your relevant posts.
Relevant Posts
Be sure to post links to related posts under all your postings. This will help the web crawlers that are crawling through your site and indexing all of your posts.
Ping Services
Each time you post or edit either a posting or a page your WordPress blog can notify a variety of different sites that you have updated your blog. It is very important that you use this step.
Google Sitemaps
Google has a tool for you that are called Google Sitemaps. This tool will help you index your site and allows you to tell Google which pages are the most important.
Categories
Categories will help you organize your content. If you have your permalinks turned on, the category names will appear in your URL. This is why it is very important that you name your category names very carefully. Try and make sure that you use keywords to name your categories and do not be afraid to make loads of them. WordPress gives you the ability to use sub categories and sub-subcategories so make as many categories you can. This way you are able to down your focus on certain keyword phrases.
Creating a WordPress site that is SEO ready is simple if you know how to do it correctly. Using these steps can help you create a great SEO site in no time.